Start with your intention
Write what you want the phrase to express. Literal meaning and emotional intent can be different.
KNOW WHAT YOU’RE SAYING. FOREVER.Before you ink a language
Before you ink a language
you don’t speak.
A beautiful phrase deserves more than a quick translation. Prepare the exact wording, the intended meaning, and the questions a fluent reviewer should answer.
Prepare my wording checkLook both ways
Ask for a back-translation and check script direction, character forms, punctuation, and cultural context.
Check the final stencil
A correct sentence can still be copied incorrectly. Review the exact lettering with a fluent speaker and your artist.